Privacy Policy —
How 77x666 Protects Your Data

1Introduction

77x666 ("we", "us", "our", "Platform") operates the online casino and sports betting platform accessible at https://77x666.cam. This Privacy Policy ("Policy") describes how we collect, use, store, share and protect personal data relating to individuals ("you", "User", "Player") who register an account, browse the Platform or otherwise interact with our services.

We are committed to processing your personal data lawfully, fairly and transparently. This Policy is written in plain English and structured so that Pakistani users — and users in any other eligible jurisdiction — can clearly understand what data we hold, why we hold it and what rights they have in relation to it.

By registering an account on 77x666 or by continuing to use the Platform after the date on which this Policy takes effect, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described here, please do not use the Platform.

2Definitions

In this Policy, the following terms have the meanings set out below:

• "Personal Data" — any information that identifies or could reasonably identify a natural person, either directly or indirectly.
• "Processing" — any operation performed on personal data, including collection, storage, use, disclosure, transfer, erasure or destruction.
• "Data Controller" — the entity that determines the purposes and means of processing personal data. 77x666 acts as the Data Controller for data processed under this Policy.
• "Data Processor" — a third party that processes personal data on behalf of the Data Controller under written instructions.
• "KYC Data" — identity and age-verification documents and associated data collected as part of the Platform's Know Your Customer process.
• "CNIC" — Computerised National Identity Card issued by NADRA of Pakistan, a primary identity document for Pakistani residents.
• "Cookies" — small text files placed on your device by the Platform to recognise your session, preferences and usage patterns.
• "Third Party" — any entity other than you and 77x666, including payment processors, game-content providers and analytics services.
• "Sensitive Data" — categories of personal data requiring heightened protection, including financial data, government-issued identity documents and health-related data where relevant to responsible-gambling assessments.

3Data Controller

77x666 is the Data Controller responsible for personal data collected through the Platform at https://77x666.cam. The Operator entity governing the Platform holds a gaming licence under which the Platform operates; specific Operator details are available upon written request to the contact address in Section 16 of this Policy.

For data-protection enquiries, requests to exercise data rights, or complaints regarding our data-handling practices, please contact us at [email protected] with the subject line "Data Protection Enquiry". We will acknowledge all such requests within five (5) business days and aim to resolve them within thirty (30) days of receipt, in accordance with applicable data-protection obligations.

4Data We Collect

We collect personal data in the following categories, depending on how you interact with the Platform:

4.1 Registration Data

• Full legal name
• Date of birth
• Email address
• Mobile telephone number
• Chosen username
• Country and city of residence (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar)

4.2 KYC & Identity Verification Data

• Government-issued photo identification — CNIC (front and back) or passport biographical data page
• Proof of address documents, where required
• Selfie or liveness verification image for identity matching
• Payment method verification documents (e.g., wallet account screenshot showing name and number)

4.3 Financial & Transaction Data

• Deposit and withdrawal amounts, dates and methods
• Payment account identifiers (wallet numbers, masked bank account details) for payment channels such as Easypaisa, JazzCash, Raast and bank transfers — these references are for processing and verification purposes only; no endorsement of gambling by any payment provider is claimed
• Transaction history and balance records
• Bonus claims and wagering activity data

4.4 Usage & Technical Data

• IP address and approximate geographic location derived therefrom
• Device type, operating system and browser type
• Session logs — login timestamps, duration and activity
• Game-play records, bet histories and outcomes
• Pages visited, features accessed and navigation patterns

4.5 Communications Data

• Content of messages sent to our support team via email or live chat
• Support ticket records and resolution notes
• Records of responsible gambling self-assessments, limit requests and self-exclusion instructions

5Lawful Basis for Processing

We process personal data on the following lawful bases, depending on the category of data and the purpose of processing:

Where we rely on legitimate interests as the lawful basis, we have assessed that our interests do not override your fundamental rights and freedoms. Where we rely on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

6How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• Account Management: To create, maintain and administer your Account, verify your identity and age, and facilitate your access to the Platform.
• Payment Processing: To process deposits and withdrawals using your nominated payment method, including channels such as Easypaisa, JazzCash, Raast, HBL bank transfers and other methods available in the cashier.
• AML & Fraud Prevention: To monitor transactions for suspicious activity, comply with anti-money-laundering obligations and detect fraudulent or multi-account behaviour.
• Responsible Gambling: To apply and enforce deposit limits, loss limits, session time restrictions and self-exclusion periods that you have configured; to conduct risk-based assessments of gambling behaviour where required; and to contact you if responsible gambling concerns are identified.
• Customer Support: To respond to your queries, resolve complaints and maintain records of interactions for quality and training purposes.
• Platform Security: To detect and prevent unauthorised account access, identify unusual login patterns and protect the integrity of the Platform.
• Legal & Regulatory Compliance: To comply with applicable licensing conditions, respond to court orders, law enforcement requests and regulatory investigations.
• Platform Improvement: To analyse aggregated usage patterns, diagnose technical issues and improve the performance, features and user experience of the Platform.
• Marketing (with consent only): To send you promotional offers, bonus notifications and platform updates where you have opted in to receive such communications. You may opt out at any time.

7Data Sharing & Third-Party Disclosure

77x666 does not sell, rent or trade your personal data to third parties for commercial purposes. We share data only in the circumstances described below, and only to the extent necessary for the stated purpose:

• KYC Service Providers: Regulated identity-verification partners who process your CNIC, passport, selfie or proof-of-address documents to complete verification on our behalf. These providers operate under data-processing agreements and are required to maintain equivalent data-protection standards.
• Payment Processors: Third-party payment processing partners who handle deposit and withdrawal transactions. Payment brands such as Easypaisa, JazzCash and Raast are referenced for user familiarity only; their data-handling practices are governed by their own respective privacy policies.
• Game-Content Providers: Software studios whose games are made available on the Platform may receive aggregated or pseudonymised gameplay data for licensing and RTP audit purposes. They do not receive your full identity data as a standard practice.
• Analytics Providers: Platform analytics tools that process technical and usage data in aggregated or pseudonymised form to help us understand how the Platform is used and improve its performance.
• Legal & Regulatory Authorities: Where required by law, court order, regulatory direction, or to protect the rights and safety of other users or the Platform, we will disclose data to competent authorities. We will inform you of such disclosures where we are legally permitted to do so.
• Business Transfers: In the event of a merger, acquisition or sale of all or part of the business, personal data held by 77x666 may be transferred as part of that transaction. Users will be notified of any such transfer that materially affects their data rights.

8International Data Transfers

As an internationally operated platform, 77x666 may transfer personal data to service providers and processors located outside your country of residence, including outside Pakistan. Where such transfers occur, we take steps to ensure that appropriate safeguards are in place to protect your data, including the use of standard contractual clauses, binding corporate rules or other legally recognised transfer mechanisms.

Pakistani users should be aware that data protection frameworks vary across jurisdictions. Where data is transferred to countries without an equivalent level of data protection, we implement contractual and technical safeguards to provide a level of protection equivalent to that described in this Policy.

If you have questions about the specific safeguards in place for your data, you may submit a written enquiry to [email protected] with the subject line "International Transfer Query".

9Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this Policy, to comply with our legal obligations, resolve disputes and enforce our agreements. The general retention principles we apply are as follows:

• Active Account Data: Retained for the duration of your Account and for a minimum period thereafter as required by applicable gaming-licence conditions and AML regulations — typically five (5) to seven (7) years following account closure.
• KYC & Identity Documents: Retained for the period required by the licensing jurisdiction's AML framework, generally a minimum of five (5) years from the date of verification or account closure, whichever is later.
• Transaction Records: Retained for a minimum of five (5) years in accordance with financial record-keeping obligations.
• Support Communications: Retained for a period of three (3) years from the date of the most recent communication, unless related to an open dispute or investigation.
• Marketing Preference Data: Retained until you withdraw consent or close your Account.
• Technical & Usage Logs: Retained for a rolling period of up to twenty-four (24) months for security and analytics purposes.

Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised so that it can no longer be attributed to an identified individual.

10Cookies & Tracking Technologies

77x666 uses cookies and similar tracking technologies to operate the Platform, maintain your session, remember your preferences and analyse usage patterns. By continuing to use the Platform, you consent to the use of cookies in accordance with this section.

We use the following categories of cookies:

• Strictly Necessary Cookies: Required for the Platform to function — including session authentication, security tokens and load balancing. These cannot be disabled without affecting Platform functionality.
• Functional Cookies: Remember your language preferences, display settings and responsible-gambling limit configurations so that you do not need to reset them on each visit.
• Analytics Cookies: Collect anonymised or pseudonymised data about how users navigate the Platform, which pages are most visited and where errors occur. This data is used solely for Platform improvement.
• Preference Cookies: Store non-sensitive user preferences to personalise your experience, such as preferred sports categories or display layout options.

You may manage or disable non-essential cookies through your browser settings. Disabling analytics or preference cookies will not prevent you from using the Platform but may reduce the quality of your experience. Instructions for managing cookies are available in your browser's help documentation.

11Security Measures

77x666 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include but are not limited to:

• SSL/TLS encryption for all data transmitted between your device and our servers;
• Encryption of sensitive data at rest, including KYC documents and financial records;
• Role-based access controls limiting employee access to personal data on a strict need-to-know basis;
• Regular security assessments and penetration testing of Platform infrastructure;
• Automated monitoring systems to detect and respond to anomalous access patterns;
• Two-factor authentication options for Account holders where supported;
• Contractual data-security obligations imposed on all third-party processors.

Despite these measures, no system can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected users without undue delay and in accordance with applicable data-breach notification obligations.

12Children's Privacy

The 77x666 Platform is strictly for adults. We do not knowingly collect personal data from individuals under the age of 18 — or the higher minimum age required by the operator/license jurisdiction. Age verification is conducted as part of the KYC process and is applied before access to real-money features is granted.

If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data, close the associated Account and — where required — report the matter to the appropriate authorities.

If you are a parent or guardian and believe a minor may have registered on the Platform using false age information, please contact us immediately at [email protected].

13Your Data Rights

Subject to applicable data-protection law and the specific circumstances of your request, you have the following rights in relation to your personal data:

To exercise any of the rights above, please submit a written request to [email protected] with the subject line "Data Rights Request". We will acknowledge your request within five (5) business days and respond in full within thirty (30) days. We may ask you to verify your identity before acting on your request to prevent fraudulent access to other users' data.

14Complaints

If you are dissatisfied with how 77x666 has handled your personal data or with our response to a data rights request, you have the right to lodge a complaint. We encourage you to contact us in the first instance so that we have the opportunity to resolve your concern directly.

You may also have the right to lodge a complaint with the data-protection supervisory authority in the jurisdiction in which the Platform operator is licensed. Details of the relevant authority are available upon written request to [email protected].

Pakistani users should note that Pakistan's Personal Data Protection Bill and related legislative framework continue to evolve. We will update this Policy as necessary to reflect changes in applicable Pakistani data-protection law.

15Policy Amendments

77x666 reserves the right to update this Privacy Policy at any time to reflect changes in our data-processing practices, applicable law or Platform features. Where material changes are made, we will notify you via a prominent notice on the Platform homepage or by email to your registered address, where feasible.

The "Last Updated" date at the top of this Policy indicates when the most recent version entered into effect. Your continued use of the Platform following the publication of an updated Policy constitutes your acceptance of the revised terms. We recommend reviewing this page periodically to stay informed.

If you disagree with any material change to this Policy, you should cease using the Platform and close your Account in accordance with the Terms & Conditions. Upon Account closure, data will be retained only for the periods required by our legal obligations as described in Section 9.

16Contact Us

For all privacy-related enquiries, data rights requests, complaints or questions about this Policy, please contact the 77x666 data-protection team using the details below:

• Email: [email protected]
• Subject Line: Please use "Data Protection Enquiry" or "Data Rights Request" for privacy matters
• Response Time: Acknowledgement within 5 business days; full response within 30 days
• Support Languages: English (primary); Urdu available on request
• Availability: 24 hours a day, 7 days a week
• Terms of Service: View Terms & Conditions
• Responsible Gambling: Visit our Responsible Gambling page

When contacting us, please provide your full name as registered on the Platform, your registered email address and a description of your enquiry so we can respond accurately and promptly.